Better Not Younger Wake Up Call Volumizing Biotin Shampoo 16 oz – Designed for Women Over 40 with Thinning Hair - Volumizes Lifts &amp Nourishes - Sulfate Free Color - Safe Shampoo for Fine Hair.

Brand : Better Not Younger

Item Form : Gel

Hair Type : Thin

Scent : Sage

Age Range (Description) : Adult

About this item

? CREATED FOR WOMEN 40+: We don’t adapt formulas made for younger hair ? we create solutions that honor who they are today. Hair is identity and confidence, and every strand deserves to reflect your strength and authenticity. That’s why we made it our mission: to create haircare that evolves with you ? not against time, but with it. Because life is about being better, not younger.

? HOLISTIC HAIR CARE: Hair after 40 changes in density, hydration, texture, and scalp balance. Our Volumizer line is designed for mature hair that can feel flat or thinner, helping it look lifted, airy, and full of life.

? WEIGHTLESS VOLUME: Our formulas are intentionally lightweight and build-up?free, helping hair regain its natural lift, movement, and fullness without heaviness or residue. It’s airy, effortless volume designed to make mature hair look fuller, feel more alive, and move with renewed confidence. It’s volume that feels like freedom.

? CLEAN INGREDIENTS: No sulfates. No parabens. No shortcuts. Our clean, vegan formula gently cleanses while helping hair look soft, refreshed, and color-safe. A biotin, bamboo, hops, and sage extract blend supports the appearance of fuller, stronger-looking hair long-term.

? 25+ YEARS EXPERTISE: Founded by an experienced beauty industry leader ? and a woman who knows this stage of life firsthand. Better Not Younger is backed by decades of innovation, research, and purpose. We’re creating solutions for a generation who deserves to be seen, heard, and celebrated.

Product specifications

Features & Specs

Item Form : Gel

Hair Type : Thin

Scent Name : Sage

Other Special Features of the Product : Natural Ingredients, Not Tested On Animals

Product Benefits : Damage Control, Strengthening, Thickening, Volumizing

Suitable Hair Color : All Hair Colors

Item details

Brand Name : Better Not Younger

Age Range Description : Adult

UPC : 850000778092

Manufacturer : Better Not Younger

Manufacturer Part Number : WAKE-SH-16Z

Best Sellers Rank : #52,357 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1,414 in Hair Shampoo

ASIN : B09H17TQHD

? #52,357 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)

? #1,414 in Hair Shampoo

Measurements

Liquid Volume : 16 fluid ounces

Number of Items : 1

Item Weight : 16 ounces

Unit Count : 16 Fluid Ounces

Materials & Care

Material Type Free : Paraben Free, Sodium Lauryl Sulfate Free, Sulfate Free

Active Ingredients : Arctium Lappa (Burdock) Root, Humulus Lupulus (Hops), Salvia Officinalis (Sage), Bamboo

Additional details

Recommended Uses For Product : Hair Breakage

Product description

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Wet hair and lather a quarter-size amount in your hands.

Massage into scalp and hair.

Rinse thoroughly.

Follow with a Better Not Younger conditioner or hair butter masque.